Putting the 'role' back in role-playing games since 2002.
Donate to Codex
Good Old Games
  • Welcome to rpgcodex.net, a site dedicated to discussing computer based role-playing games in a free and open fashion. We're less strict than other forums, but please refer to the rules.

    "This message is awaiting moderator approval": All new users must pass through our moderation queue before they will be able to post normally. Until your account has "passed" your posts will only be visible to yourself (and moderators) until they are approved. Give us a week to get around to approving / deleting / ignoring your mundane opinion on crap before hassling us about it. Once you have passed the moderation period (think of it as a test), you will be able to post normally, just like all the other retards.

The Blistering Stupidity of Fallout 3

Telengard

Telengard

Arcane
Joined
Nov 27, 2011
Messages
1,621
Location
The end of every place
bminorkey said:
What I'm a little curious about is why was Bethesda interested in the Fallout IP for an open world RPG? Like, Fallout 3 has nothing in common with its predecessors and it's not like Fallout 1-2 had such a huge following at the time. Why didn't they use another IP or even come up with their own?
Click to expand...
Marketing. Getting a new name (IP) out there into the public consciousness is a difficult task. Were they to make Space Skyrim Galaxyedge, they would have to spend money to get their ideas out there and get people excited about them, and even more money to get the blogosphere following them and advertising for them. After all, when people google Galaxyedge, they get phones and stuff, not Space Skyrim. Bethesda would have to work to gain that space, and work even harder to make sure the entire google front page is them and all positive.

Nab Fallout, and you have instant "Fallout revival" news stories for the first run of adverts, all free. All the Fallout fansites are already stumping for you, even if unintentionally, since they're all praising the Fallout universe. Someone googles Fallout, and it's all good stuff, none of it paid for to be there by you. Then a portion of the Fallout fanbase will start stumping for you for free, because they're such Fallout fans and so excited to have the series back from the dead*, which is better than a marketing department, and also free. Plus, even if it later becomes apparent that you crossed them, you were never making a game for them anyways, so it's not like it was lost sales, and all the free advertising is already out there - with late badmouthing by such a small group having no way of catching up to all the good press now out there and out there first.

As long as the IP is relatively cheap, it's win win from a publisher perspective.


* and because they're so gullible
 
You must log in or register to reply here.

As an Amazon Associate, rpgcodex.net earns from qualifying purchases.
Back
Top Bottom