Played the demo. Pretty GFWII.
The post processing with all the bloom and doom can really melt eyes, but thanks to the art direction (which I hate), it must be turned on to make the world look "right". The textures are all awful, even your character in the pause menu looks very blurry. Other than these, the game look pretty WOWish, with some small incline (male characters look slightly better, gnomes look slightly less cartoonish, shoulder armour looks smaller, etc).
On the gameplay, I like it so far. It's really a mix of TES, WOW, Divinity II, Fable, Gothic, and MASS EFFECT, and fucking GOD OF WAR. It's actually like a single player WOW that have a combat system that require skilz (i.e. God of War/DMC) with character interaction complete with Bioware's dialogue wheel, mixed in with some good TES/Gothic like exploration.
The combat is not too bad, it's more complicated/flashy than Gothic (so if Gothic's action is the max you can tolerate in a RPG, then you'll have problem playing this), but far less punishing than GOW/DMC/NG (at the very least you can drink potions). It's more like Alice 2 and the recent WH20k action game. And it's MUCH better than Twitcher 2 and Two Worlds, especally the responsiveness. Using skills and mixing them with your combos is fluid and easy, and you must master them well because the difficulty is not THAT easy. The soldiers I needed to kill in the beginning were jokes that can be killed with button mashing, but once I met the first boss I was pleasantly surprised when I found that I must use various ways to dodge/block its various attacks, as it hits HARD and FAST. And the kobolds in the mine were very brutal, those with a little distance away will attack you with fast ranged attacks, and those close to you will attack you with COMBOS. If you want to kill them with simple clickfest you'll get killed fast, you really must now how, where and when to dodge.
The game sure has tons of dialogues in it, which isn't a bad thing, although so far the majority of them are purely for fluffs, and most of the voice acting are awful. I won't expect the plot to be deep or what, but if it's at least on par of Two Worlds 1 I'll find it fine.
The world seems pretty big, and there are lots of little and not-so-little things hidden everywhere, so exploration should be fun. Although it seems to be extremely WOW-ish designed. The first area after the tutorial is almost an Elwynn Forest ripoff - big forest with Defias bandits roaming around...
The game have some problems here and there, I got some serious hickups during battles in the forest, the music doesn't always play (maybe it's designed like that, but I find the game too quiet if that's working as intended), sometimes textures will get borked up, and the UI is fucking bad, it's even worse than Skyrim for fuck sake. Some of the consolish controls makes me facepalm - press 3 to switch between local and world map? BTW, there's a fast way to quit the game menu without pressing ESC for 3-4 times - a single "I" will work.
I've deleted the demo even though I've 30 minutes left to play, not because I hated it, but because I liked it. I want to preserve the excitement playing it when the full version comes out, not really acquiring it from an inventory though...