Quite frankly, digital distribution isn't going to save them as long as they are marketing themselves to console users. Microsoft/Sony/Nintendo will be loathe to use digital distribution as a primary game delivery platform for full price titles. They know that users ability to rent, borrow, and buy used is a huge draw to consoles. Popping in a disc and playing the game in your living room with no muss, no fuss, is another big advantage consoles have, one that digital distribution takes away from a lot of people. It's just not gonna fly, at least in the short-term, on consoles.