- Joined
- Jan 28, 2011
- Messages
- 97,497
You basically respawn and lose all your items except for a flashlight and a single battery to power it. In other words, if you die at night time, your game session ends.
Time for S4cond-B4st Thr4ad 4v4r (Part 4)?
There is a large volume of banal “marketing for dummies” pieces on the internet and they all do little more than state the obvious. Make a Twitter account, make a Facebook page, mail journalists often with news, release silly videos, etc. I say banal because if even this level of marketing activity is beyond you, then you deserve to fail. It’s obvious stuff, even for beginners.
That leads on to a fundamental problem never addressed by these “wisdom” pieces - what happens when journalists don’t read your emails, nobody comes to your Facebook page and you don’t get any Twitter followers? Reach out more? How exactly, when journalists don’t read your emails, nobody comes to your Facebook page and you don’t get any Twitter followers?!
This is a closed loop and I had no idea how we could break out of it ourselves. To that end, we hired a professional to do it for us – the old adage about throwing money at a problem. If nothing else, he would come complete with a little black book full of more contacts than we could ever find, some personal relationships with movers and shakers already established, and hopefully some good general advice.
He tried his damnedest, but it didn’t make much difference in practice, few people wanted to know. We got a small number of “next game from Rubicon is out” type news pieces on some of the bigger sites, for which we’re grateful, but almost none of those followed up with a review.
What we’re trying next is to spend the fees we were paying him instead on in-app advertising, just for a month or so to see if that works. You may have seen elsewhere on Gamasutra how that’s going, but it’s that or nothing so I think we’re screwed.
In summary, our performance with…
- Major site mentions: Poor, some news items but hardly a PR explosion.
- Major YouTubers: Epic fail, completely none.
- Major site reviews: Major fail, almost none.
People were complaining about having to pay for things, when we gave them for free, they still didn't want to pay for them.This is the “no cost” option that makes it a free to play game. Everyone is going to start in this tier, but the hope is to promote them to a higher one later on down the road. With that in mind, we made all gameplay features freely available to everyone. There are no pay walls, no limits to the amount of games played in a day, no begging for play tokens, no cool down timers, none of that stuff. In short, Combat Monsters has NONE of the things that people tend to complain about with other F2P games.
We were hoping this would earn us goodwill if nothing else, but not across the board apparently. We pick up a depressing amount of complaints (i.e. more than zero) that our free game just isn’t free enough, because the free content that took over ten man years to make just doesn’t get doled out quickly enough. I have no intention of fixing that. This is one of the most generous, content-packed F2P titles around, and if you like the game enough to want to play it even more, then put your hand in your pocket - we’re not a charity. (ooh, that’s not very PC PR, ed.)
The bottom line here is that I’m sure we have a large number of freeloading players who might well have paid something, were we not giving them so much for nothing. That’s a big fail, and a kick in the teeth for trying to be generous and popular over calculating and tight.
It’s become clear to me now that there is a reason that more experienced F2P developers put these nasty paywall type things in place, even when knowing that players don’t like it. And that’s because they have staff to pay.
Whilst not having all these pay enforcement tricks makes us look better, it doesn’t do the same thing to our bank account. And clearly the goodwill from all this freeness doesn’t extend to “I’ll pay them something anyway to say thanks” either.
I'm sitting in a roundtable interview with a handful of journalists after having just spent more than an hour playing Lords of Shadow 2, the scene in question being one in which a withered Dracula stumbled toward a family with his arms outstretched, the camera abruptly switching to a first-person perspective. He kills the father outright, then grabs the mother and sinks his fangs into her neck, draining her life energy to restore his.
Sexualized imagery is nothing new in vampire fiction, but this scene is kind of stunning for how blatant it is with its allusions to rape. It's a scene that forcibly reminds me of the boxart from RapeLay, down to the woman protecting her child and the disembodied arms (your arms) reaching out from the camera. Regardless of the intentions in constructing the scene, the imagery is ghastly.
Yes, I told Cox. That scene did in fact make me uncomfortable. His reply is so swift that I can barely even get the word "yes" out of my mouth: "That's what we wanted. That's exactly what we wanted."
So while I applaud Cox and his team for their desire to take on challenging material, I really hope they cut the Family Scene before Lords of Shadow 2 launches next month.
Oh look, more muscular white guys. It's not like the internet has enough of those.
Actually this needs to go to retardo... if it were up to me.
Reality Check: Critical Failure. A sentence like this shows you all that you need to know about why this failed.What we’re going to do instead is blindly soldier on, adding new features and content until either we run out of money, or enough people notice that Combat Monsters is bigger than Scrolls, bigger than Hearthstone, more fun than Magic: The Gathering and much cheaper than all of them.
Reality Check: Critical Failure. A sentence like this shows you all that you need to know about why this failed.What we’re going to do instead is blindly soldier on, adding new features and content until either we run out of money, or enough people notice that Combat Monsters is bigger than Scrolls, bigger than Hearthstone, more fun than Magic: The Gathering and much cheaper than all of them.