Computer Games - Irrational is also self-publishing and promoting the game on its own, with VUGames only acting as a distributor. How much has Irrational learned about this aspect of the game industry since this decision was made and do you think other large and small game developers should move toward such a publishing model?

Ken Levine - It’s been a long and difficult path. In the end, it has also turned out to be very rewarding. There’s a lot more that goes into publishing than I think a lot of developers might realize. Thankfully, we’ve had a lot of people to show us the path. VUG has been fantastic help through this process. That said, I absolutely encourage other devs to explore the possibility of self-publishing. With all that is going on in the industry, if games like FFv3R wind up succeeding, I can guarantee that you’ll start seeing more and more developers looking to alternative methods of getting their titles into the hands of gamers. In addition, if this model is successful, IG is going to sink the revenue back into this model: making more hard-core RPGs and Strategy games of the kinds we grew up loving (Microprose anyone?) that publishers seem to be ignoring now.​