Gragt
Arcane
I agree that it's a different kind of press but it isn't immune to the practice of giving gifts in order to get a more favourable article. I talked to a journalist who gave a lecture during my studies and he told us that he as well as some of his colleagues got offered various things, ranging from a good dinner to a luxurious trip, in order to sway them. They were never asked anything explicitely, and certainly not to lie, but it was hinted that it would be nice if they didn't forget the generosity of their host. That can be translated in many ways, like how you can easily cover some facts with an emotional coating — to wich some people might react far more than objective facts. No real penalty if one of them went against it but he might not be offered the same thing later.
Given that the video game press doesn't have high standards, it's not hard to imagine that this type of bribery can be even more effective.
Edit: this is of course some soft way of influencing journalists, else as Blackadder mentionned the pressure of advertisement is a more aggressive method.
Given that the video game press doesn't have high standards, it's not hard to imagine that this type of bribery can be even more effective.
Edit: this is of course some soft way of influencing journalists, else as Blackadder mentionned the pressure of advertisement is a more aggressive method.