Dead Space is Resident Evil 4 in Space! and was basically their attempt to revive System Shock without the brand name being available.
Crysis basically lived on the reputation of Far Cry and was more or less the official sequel without the IP.
Dragon Age is BioWare, the one tiny bit of originality left.
Need for Speed was expanded in order to hit a wider variety of markets - sim and arcade alike. In fact, Burnout, the one original arcade racer EA had, was basically retired in favour of Need for Speed.
The Saboteur was an original IP but was more or less capitalizing on the post-Grand Theft Auto craze that spawned games like Crackdown; gameplay-wise it was same old, same-old.
Alice: Madness Returns, fair enough, but they just published that rather than developed it. Same for something like Kingdoms of Amalur.
I don't know, I just don't see it. EA's portfolio in recent years has been much more about responding either to very specific popular games (Call of Duty, God of War, Skyrim, etc.) or filling niches in their own product line-up, and not really about putting out original content for its own sake. The only real exception I can think of is Mirror's Edge, and of course that only taught them that gamers weren't interested in platforming games with ethnic female protagonists (a lesson they sadly could have learned from Ubisoft nearly a decade ago). I'm not saying EA don't take any risks whatsoever, but for a big publisher it's a bit shocking how unwilling they are to foster new gameplay ideas, at least compared to the likes of Ubisoft, THQ, Square Enix, Activision, etc. Sure, those guys rely on big brands too, but at least they are for the most part setting trends and not following them.