Interplay management doing the shuffle

No, not the <i>Thorazine Shuffle</i>, but they're shuffling some positions around from what <A href="http://www.avault.com/news/displaynews.asp?story=10302002-94030">this story</a> on <a href="http://avault.com">Avault</a> is saying. Here's a taste of the madness:

<blockquote>Interplay Entertainment chairman and chief executive officer Herve Caen on Tuesday announced a series of management changes said to further the company's move toward being content-driven. Phillip Adam, a 12-year employee of Interplay, was named president. Adam joined the company as vice president of sales and marketing in December 1990 and has served as vice president of business development since October 1994. From 1984 to 1990, he served as president of Spectrum Holobyte, an interactive entertainment software publisher he co-founded. </blockquote>

Shuffle on down the road!

Mmm . . . marketing-speak

Ah. Content-driven. As opposed to their previous propellant of . . . diesel? Petrol? Timber? Perhaps they're finally leaving coal behind?

They mean they're going to stop being a publisher and be a development house again.

Are you sure? If so, the phrase is a bit obtuse. Content-driven sounds like they're going to stop developing software, and just use what they've got already for new content (stories, characters, monsters, etc).