Interview Why Marilyn Manson Worked for BioWare

[Jason]

Tags: BioWare; Dragon Age

<a href="http://www.rpgcodex.net/phpBB/viewtopic.php?t=32476" target="blank">BioWare's</a> Greg Zeschuk let Gamasutra in on what it's like to be <a href="http://www.gamasutra.com/view/feature/4315/reshaping_the_modern_rpg_.php" target="blank">reshaping the Modern RPG</a>.
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<blockquote><b>As far as the marketing push from EA on Dragon Age, it was very much oriented toward high-action, bloody battles. The way I was seeing it marketed made me feel like, probably, some guys who don't really know what's actually going on in the game, are going to pick it up. I think that sort of marketing probably worked in Dragon Age's favor, but not so much in, say, Brutal Legend's favor. </b>
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GZ: Well, I mean, it's interesting to me obviously because of the controversy with it. I think we were trying, and we've always said that certainly, what the real objective for us was, was to show what was in the game.
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Obviously, the advertising wasn't in any way representative of the proportionate time split. Everything from the advertising was from the game, but it was only part of the time. There's a lot of other stuff.
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I think it worked in the sense that it got a lot of attention for it. It got people really looking at the title. I think it probably expanded the audience a little bit into people -- it's one of the hits of thee fall, and it's one of the big games -- and they're like, "Okay, well, it looks action-y enough that I'm interested in it," and I think that was actually the reason that it worked.
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<b>That potential new audience, those are the people especially that need the extra hand-holding.</b>
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GZ: Yeah. I definitely agree. </blockquote>
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Spotted at: <A HREF="http://www.gamasutra.com/">Gamasutra</A>

 

[Zomg]

Must... feign outrage one... more... time

 

[Forest Dweller]

I feel pretty certain that the Bioware doctors were secretly very pissed about the EA campaign.

 

[Micmu]

"I feel pretty certain that the Bioware doctors were secretly very pissed about the EA campaign."

I don't think so. They'll have much less work in the sequel, making it even more simplistic, dumbed down hackfest.
Of course, it will still be a hardcore RPG at the same time!!

 

[MetalCraze]

Hey man dumbing down is OK - ME2 is a dumbed down piece of shit, even more so than the 1st part yet it was the next best thing since Dragon Age for teh Kodeks

We hate dumbing down only when Bethesda does it remember

 

[DraQ]

We hate dumbing down only when Bethesda does it remember

I just hate.

 

[Clockwork Knight]

Except when it's about dragon sex.

 

[entertainer]

Or fighting rats inside your anus.

 

[JarlFrank]

I think it probably expanded the audience a little bit into people -- it's one of the hits of thee fall, and it's one of the big games -- and they're like, "Okay, well, it looks action-y enough that I'm interested in it," and I think that was actually the reason that it worked.

That potential new audience, those are the people especially that need the extra hand-holding.

GZ: Yeah. I definitely agree.

Sometimes I feel like the whole modern gaming industry is just a dream, a very ridiculous and overdone nightmare, too silly and retarded to actually be true, and I might wake up from it at any moment to see Troika games alive and successful, Garriott making single player RPGs again, Total War being polished and having good AI instead of trying to make money by silly DLC (the whole idea of DLC is fucking ridiculous in 90% of cases)... but it won't happen because all this shit is actually real.

What the fuck happened to humanity

 

[Vaarna_Aarne]

What the fuck happened to humanity

Free market.

 

[Freelance Henchman]

What the fuck happened to humanity

Free market Jews.

 

[Serious_Business]

What the fuck happened to humanity

Humanity would be a hell of a lot better without video games, and what happened was nihilism to answer your shitty hopeless delusional rant, but that was 150 years ago not because you shitheads don't have the "complex and not dumbed down" shameless escape you crave for

Apart from that Skyway's posts are a blast I love 'em keep dis good shit coming dude

 

[Sceptic]

I think it probably expanded the audience a little bit into people -- it's one of the hits of thee fall, and it's one of the big games -- and they're like, "Okay, well, it looks action-y enough that I'm interested in it," and I think that was actually the reason that it worked.

That potential new audience, those are the people especially that need the extra hand-holding.

GZ: Yeah. I definitely agree.

Sometimes I feel like the whole modern gaming industry is just a dream, a very ridiculous and overdone nightmare, too silly and retarded to actually be true

Then you see statements like the ones you quoted and realize this is the state of the industry. This is the real world.

Frankly when I see things like this I can understand the Skyway/Black "everything is shit" mentality. Trying to maintain coherent thought patterns when you see this kind of idiocy is just too much.

 

[random_encounter]

I feel pretty certain that the Bioware doctors were secretly very pissed about the EA campaign.

Inon Zur was. He was asked in a podcasting interview awhile back about what he thought about the music in the commercials versus the game, and he didn't sound like he was happy that some EA marketing drone pushed the "OMG metal!" approach. He was polite about it, but you could tell that he thought it was a dumbfuck idea.

 

[Azrael the cat]

Or fighting rats inside your anus.

Hey don't know game ideas before they can be fleshed out. That in particualr sounds like it has potential. Is there some kind of 'blow-back' crowdcontrol skills? Some morse-code dialogue?

 

[Achilles]

<b>That potential new audience, those are the people especially that need the extra hand-holding.</b>

Yup, because this new audience is "special".

 

[xilofo]

 

[Volourn]

I laugherd when the so called experts *'harddcore' BIo fanboys, the Codex, Obsidian boards, et.c) bitched and moaned aboutt he so called horrible marketing campaign and how it would hurts sales and turn off people... and, I'm still laughing now. FFS

And, so is BIO and their most successful game ever DA except maybe ME2. LMFAO



"Inon Zur was. "

Wow. Does anyone - other than you - really give a fuck what he thinks? FFS

 

[Darth Roxor]

I laugherd

Volourn - Commander Laugherd of Codexia.

 

[Araanor]

Must... feign outrage one... more... time

You lack training.

 

[Achilles]

What the fuck happened to humanity

It all went downhill the moment fucking consoles got their dumb paws on our genres. First person shooters became POPAMOLE, RPGs were retarded down (dumbed down is not sufficiently descriptive) and strategy... oh god, strategy was raped beyond belief.

 

[hoochimama]

RPGs were retarded down (dumbed down is not sufficiently descriptive)

RPGCodex: Retarding it up?

 

[Shannow]

Hmmm, a Bio game that focusses mainly on action, blood, sex and metal... Instead of false advertising they should go with that in the future. Their targeted doesn't "get" their subpar stories and fake choices anyway, so why not go full out porn-gore. That way EA could close them much sooner would see an even bigger return on their investment. A win-win scenario for all involved.

 

[Clockwork Knight]

I laugherd

Volourn - Commander Laugherd of Codexia.

*Grabs collar*

-Fine, I'll release you. FFS
-Is that the best you got? LMAO. Try again, please.
-Bullshit.

 

[Twinkle]

I feel pretty certain that the Bioware doctors were secretly very pissed about the EA campaign.

News at 11 - seks sellz! Doctors knew their target audience well.