Great article,
Dexter !
I normally avoid commenting on the gaming press scene, because I think everything that can be said on the subject has already been said. Making an exception in this case, mostly because my outrage has accumulated from reading your article and watching those videos.
It is my impression that we are dealing with a small group of people who are themselves a niche within all those who play games and read about games. They combine in a repulsive way (or, in a "toxic" way, as people with a limited vocabulary tend to say) an inferiority complex of "real art" like cinema, a feeling of superiority towards what they imagine "the average gamer", and a strive to educate "the truth" about what is good taste, as it has been revealed to them by a mediocre education they got in a useless discipline.
The evidence you are listing for the case that "shilling doesn't help non-games with sales" was very interesting in how it demonstrates just how little influence this clique has on consumer behavior.
Another thing that struck me was the guy's question to Sterling - how will you view this video you made, ten years from now? It really made me wonder, how stupid would most of these people and their writings look even just five years from now, when their whole movement dies out, purely because the generations of gamers will shift. They will look just as outdated, old news, irrelevant and pathetic as an old guy trying to be impressive with a hippie outlook and mannerisms to a generation that has moved past this hype.
So, if they are not able to produce quality analysis and reviews, if they are also not able to earn their pay as shills, if they are running their whole sharade for the amusement and confirmation of a small circlejerk of like-minded SJWs, late-to-the-party hippies, failed artists and intellectuals, what purpose do these people serve? What is stopping a real gaming outlet from emerging, that takes its judgement of the games it is reviewing seriously, that puts reviews out on time, and that does not compromise?
My answer is that, for a large part, the target audience is content with this level of professionalism, and there are two small minorities of outraged people - those like Walker or Sterling, abd those like us who ridicule them. The majority of players are not invested enough in the matter in order to notice the low quality of journalism.